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Blockchain Company Will Test Word-of-Mouth Marketing Channel For Gen Z

WOM Protocol, maker of a Blockchain-based marketing technology, is employing Gen Z shopping platform Yeay to test young consumers’ preference for viral,...

Facebook’s Video Platform “Watch” Draws Advertisers Wary of YouTube Pitfalls

Advertisers are warming up to Facebook’s nearly two-year-old Watch video platform as they seek an alternative to YouTube, whose problems with sexual...

Consumers Wary Internet Companies Are Spying On Them

Like most consumers, “CBS Morning News” Host Gayle King finds it creepy when ads appear in her social media feed for products...

Frank Barbieri: “Ad buyers in general are dying to buy something...

Perspectives: Opinions from our network of advisors, investors, operators and analysts on the risks and opportunities they see. When Sizmek filed Chapter 11 in late...

Spencer Gerrol: Content is King, But Emotions Rule All

Perspectives: Opinions from our network of advisors, investors, operators and analysts on the risks and opportunities they see. Spencer Gerrol is the founder and CEO of...

Epsilon Unit Attracts Publicis, Goldman

On Our Radar: Deals we are paying attention to for their impact on industry. Alliance Data Systems Corp.’s Epsilon marketing unit has one confirmed and...

Industry Report: Podcast Advertising

Key Takeaways: ● Podcast advertising is growing. Revenues are projected to reach $659 million by 2020, compared with $169 million in 2016. ● Measurement difficulties have...

This Startup Aims to Bring Entertainment to Ride-Sharing

On Our Radar: Deals we are paying attention to for their impact on industry. A long ride goes by much faster with a little “inflight...

Philip Balboni: “There will never be advertising on DailyChatter. People hate...

Sound Businesses: Profiles of companies and business models we are keeping an eye on. As business models for news continue to evolve, the pursuit of...

Frank Barbieri: “The future of customer service is one AI negotiating...

Perspectives: Opinions from our network of advisors, investors, operators and analysts on the risks and opportunities they see. Frank Barbieri, an investor and co-founder of...

Simon Kelly: “The only way you can reach consumers…is not to...

Sound Businesses: Profiles of companies and business models we are keeping an eye on. Having a good story — getting messaging right, in the jargon...
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