KEY TAKEAWAYS
  • Africa is set to become the largest region for consumer spending in the next decade, with the majority of spend going to basic essentials, such as food, transport, education, and healthcare.
  • As spending increases, the epicenters of household income growth are shifting away from urban powerhouses like Johannesburg to smaller cities such as Nairobi and Yaoundé.

THIS ARTICLE IS EXCLUSIVE FOR KARMA MEMBERS

If you are an existing Karma member, please login using the form below.

If you are a guest, you can access this article - plus much more - with our 7-day FREE trial. Click here to register. No credit card required.