KEY TAKEAWAYS
  • The scalability of robo-advisors has allowed the market to experience strong growth over the past decade.
  • Though robo-advisors opened up the low-dollar end of the market, the largest opportunity in the robo-advisor market is actually with the ultra-wealthy population, which is smaller in size but much larger in terms of investment amounts.

When the average investor considers the investment case for robo-advisors, they generally focus on the scalability of the technology and the ability to turn traditional wealth advisories into volume plays.

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