Sound Businesses: Profiles of companies and business models we are keeping an eye on.

Serial entrepreneur Vishal Garg founded Better.com to simplify the $9 trillion mortgage industry by dramatically cutting down the time and fees it takes to get approved for a loan.

Within three years, Better.com has emerged as a serious threat to the traditional mortgage process. Despite competition from legacy players and fellow fintechs, Better.com’s digital approach and expanding footprint are making a name for the company, particularly among millennials looking for a smoother path to home ownership.